Author Archives: Rich Brooks

5 Reasons Why Responsive Design is Wrong for Your Business

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Is Responsive Web Design Wrong for Your Business?Responsive web design is the darling of the web design industry…but is it right for your next project?

By 2014 more than half of the web traffic will be delivered over a mobile device. If your website isn’t optimized for mobile, most of these visitors will bounce from your website like a quarter on a military cot. 

If you talk to just about any web developer these days about developing a mobile website, they’re going to try and sell you on designing a responsive site. But what’s good for them might not be right for you.

If you’ve been considering a responsive website, read on…

Keep reading! →

Can Social Media Help with B2B Lead Generation & Sales?

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How Social Media Can Help With Your B2B SalesSocial media can be used in almost any B2B (business to business) lead capture program and can increase the chances of landing the big sale. Here’s how you can improve your lead generation and close rate.

“Social media is fine for consumer brands, but it won’t work for me because we only sell to other businesses.”

Have you ever heard that before? Ever thought it yourself?

The other day I was speaking to a sales person who sold wood-burning furnaces to big institutions; he was convinced that social media couldn’t help him generate leads or land any sales. He believed that the CFOs and Heads of Maintenance (the two groups he had to convince in any organization) weren’t using social media…at least not for business.

Here are a few of the suggestions I shared with him about how he could leverage social media to increase the number of B2B sales he landed this year. 

You seem like a smart man/woman/search engine bot; I’m guessing that you can extrapolate some of the ideas here into your own B2B lead generation program.

Keep reading! →

How to Use Google’s URL Builder for Better Website Traffic Reports

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Google's URL Builder for Better Website Traffic ReportsGet better website traffic reports and insights by using Google’s URL Builder.

Do you want more information about how people found your blog?

Do you wish you knew exactly which tweet, which email, or which Facebook update brought a new customer to your website?

Although Google Analytics provides information on your site visitors, you can get even more helpful data by using Google’s URL Builder, a free tool that provides more tracking capabilities.

This article shows you how to setup Google’s URL builder and start gathering more critical information on how your marketing efforts are working. Keep reading! →

13 Proven Strategies to Promote & Market Your Business Blog

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Blog MarketingDo you struggle to attract readers to your blog? Are you looking for blog marketing and promotion ideas that will bring more of your ideal customers to your business blog?

Most bloggers struggle at some point to bring in new readers, and then turn readers into subscribers.

Over the years, I’ve written a number of posts about promoting your blog. However, every few months a new tool or platform arrives on the scene that can have a huge impact on how you market your blog.  

Pinterest, anyone?

In addition, some of the tactics I promoted in the past have become less important or even irrelevant, like blog directories or pinging news aggregation sites.

In this article you’ll find 13 proven strategies for increasing your blog’s visibility and attracting more qualified traffic TODAY!

Keep reading! →