What I Learned from 100 Podcast Episodes – @therichbrooks

Rich-Brooks-100th-Pinterest-bCan you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success.

Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares some of the tips that he personally has implemented in his own business practices. And as a special “twist”, the tables get turned on our fearless leader when he becomes the interviewee and one of his podcast listeners gets to grill him and put him in the hot seat for a change.

Debbie Rosemont is a professional organizer and the owner of Simply Placed. She has heard Rich speak at her organization’s annual conferences and is a regular listener to The Marketing Agents Podcast.

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How to Double What You Charge – @BrennanDunn

Brennan-Dunn-PinterestNo one wants to lose a job because they quoted a higher price to a prospective client than their competitor did. But in trying to avoid that, we often risk undercharging, just to make the sale.

There’s nothing wrong with charging more, but the key is in how you go about selling your proposal and proving that you’re worth the cost. By shifting the conversation from what the client wants to what they’re looking to achieve, then you can start pricing on the value that you’ll provide to them.

Brennan Dunn has helped over 14,000 students and freelancers learn how to increase their rates to charge what they’re worth, earn more money and work with better clients. Keep reading!

The Secrets of YouTube Marketing Success – @DottoTech

Steve-Dotto-PinterestPerhaps you know and appreciate the value of a good blog these days, but just aren’t a great wordsmith. Maybe you have a great personality but just aren’t having any luck getting that to show through on paper. Why not consider making videos instead?

But there’s a lot more involved than just creating a great video. You need to figure out how to create momentum for your video within the first 24-48 hours to give yourself a real advantage over your competitors. Finding creative and successful ways to shine a light on your content and get it out there is the key to video success. Think titles, descriptions, tags, and cross promotion, among other things.

Steve Dotto has parlayed his 15+ years of nationally syndicated TV show experience into a wildly popular YouTube channel where he continues to educate and entertain, while also focusing on helping others grow and monetize their own YouTube channels.

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How to Create Interesting Content in A Boring Industry – @RyanHanley_Com

Ryan-Hanley-PinterestWith so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competition?

The key to successfully finding your online audience won’t happen overnight. You need to create content that appeals to potential customers on a personal level. Insert some of your personality into your online presence, be honest with your audience and give them valuable content that they can chew on.

Ryan Hanley knows how to successfully help brands and businesses find their audience using content marketing and social media marketing, tell their story and win the battle for attention online. With a little patience and a few of his creative tips, your business can also experience an increase in online focus.

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What Are They Teaching Students About Mobile & Social Media Anyway? @marybethmccabe

Mary-Beth-McCabe-PinterestWhat’s the curriculum for mobile marketing and social media in colleges these days? How can you teach something that’s moving that quickly, and is there anything entrepreneurs can put to use from the course work?

The key lies in giving the students not only what they will need tomorrow to be successful, but to also give them the strategies they will use for years to come to improve their job performance and advance their careers.

Dr. Mary Beth McCabe is the lead faculty in Marketing at National University. She has developed a concentration in Mobile and Social Marketing as part of their MBA program, and shares in this episode some of the areas she feels are vital to the students taking this course in order to ensure future success in the field of Marketing.

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