How to Create Interesting Content in A Boring Industry – @RyanHanley_Com

Ryan-Hanley-PinterestWith so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competition?

The key to successfully finding your online audience won’t happen overnight. You need to create content that appeals to potential customers on a personal level. Insert some of your personality into your online presence, be honest with your audience and give them valuable content that they can chew on.

Ryan Hanley knows how to successfully help brands and businesses find their audience using content marketing and social media marketing, tell their story and win the battle for attention online. With a little patience and a few of his creative tips, your business can also experience an increase in online focus.

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How to Take Your Small Business Mobile – Jamie Turner

Jamie-Turner-PinterestWhat’s more important, mobile or social? The correct answer is both! Mobile and social are coming together to create a powerhouse marketing tool for your business.

“Responsive” web design versus “adaptive” web design – what’s the difference? A lot when you consider how your customers search for you from their desktop PC’s versus their smartphones.

Mobile is changing the way people search. What about using video and coupons in your marketing scheme? Jaime gives us the pros and cons as well as tips and trends to create successful marketing strategies to boost your business.

Jamie Turner is an author, globally recognized key-note speaker, as well as the founder of 60 Second Communications, a full-service marketing agency who counts Coca-Cola, CNN and AT&T among his clients. Jaime is a leading authority on setting up and running effective social media campaigns.

Keep reading!

Marketing to Teens & Tweens with Social Media

McAuley-PinterestDid your high school have a social media club? Probably not if you were born before 1995! If you do work for or attend an educational institution then you’re definitely aware of the power of social media to spread and promote school-related news and events.

Is your social media marketing focusing on the right platforms to reach your students, staff, alumni, and prospective students?

This week, we bring in Catherine and Kathleen from Catherine McAuley High School to talk about their social media club and what they do to promote school events.

Big Ideas:

  • Who am I talking to today?
    • Hi, I’m Kathleen O’Brien.
    • And I’m Catherine McBrady.
  • You guys are both part of the social media club over at McAuley, correct?
    • Correct.
  • Tell me about McAuley. What is McAuley High School?
    • McAuley High School is an all girls college prep school in Portland, Maine.
  • Tell me about your social media club.
    • Ericka Sanborn, who is the director of marketing for McAuley, came to us the summer before our junior year and suggested we start a social media club. She picked us out of school and wanted to start marketing on different platforms.
  • So, in fact, the students are doing a lot of the social media marketing for the school?
    • Yes. They’re in charge.
  • So recently you guys have been broken up to focus on one specific platform. So, Kathleen, what are you doing?
    • Mainly I do Twitter. I’m in charge of all the tweets that McAuley high school puts out.
  • How often are you tweeting?
    • We try to do it at least once a day. It can go from 1 to 2 times a day depending on if something big is happening in the school.
    • Sometimes we have more dull periods but usually once a day is our goal.
  • Is that through the official @McAuleyHS twitter handle?
    • Yes.
  • And how about for your own use. Do you tweet out under your own name?
    • I don’t tweet much under my own name.
    • I tend to go in under my name and retweet that Catherine McAuley High School has tweeted just to help spread the word.
  • How do you get more followers for Twitter? Or is that part of your game plan?
    • It is. We try to engage in our audience which tends to be current students who like to retweet us or talk about us so their followers hear about us more.
    • Those followers can include prospective students and parents who tweet us.
  • So Catherine, what do you do?
    • I’m the McAuley Instagram.
  • So what are you doing for Instagram?
    • The goal is once a day to take a picture of anything around the school or anything we’re trying to promote.
    • If any cool things are happening I’ll take a picture and use the McAuley hashtag which is #mcauleyhs.
  • Is this more for the alumni, the parents, the students, or prospective students?
    • I would say it’s a lot of students and prospective students. Alumni not as much.
  • Because they’re just not using Instragram the way that the kids are?
    • Right.
  • Do you get a lot of followers on the Instagram account?
    • We’re noticing more and more each month. Probably prospective students.
  • What other platforms are you guys using as part of the social media club?
    • We have used Pinterest and Facebook.
  • So for Pinterest, how is that working out for you?
    • Pinterest is not exactly one of our best social media outlets we’ve used this year.
    • It hasn’t gotten a lot of attention. We’ve found it’s not exactly the best site to use for the promotion of the school.
  • Could it be used better for getting in front of alumni and parents? Or are you not seeing that kind of interaction at all?
    • I wouldn’t say we’re seeing much interaction with anyone.
  • You guys are on Facebook. What kind of interaction are you getting on Facebook?
    • We get a lot of alumni on Facebook. That’s really their platform, their generation.
    • It’s a lot of “remember this from your high school days.”
  • Is it that a lot of prospective students aren’t using Facebook? Is Facebook “dead” for kids?
    • Personally I feel Facebook is on its way out for the younger generation.
    • I’m not saying it hasn’t lessened in popularity, by any means, but I feel like a lot of seventh graders are wary of having their kids just have a Facebook account and do whatever they want so it might play a factor.
  • Do you think there are any platforms that you might try next year that you didn’t try this year?
    • McAMaybe try Google+ or LinkedIn.
  • Do you think any students would use those two platforms?
    • There was some talk about creating a Tumblr account for McAuley because Tumblr is wildly popular with kids our age.
    • We haven’t done that yet but I think that might be in the works for coming years.
  • How about Snapchat. Is that something you guys use on a personal level? Because I know a lot of brands are now trying to figure out how to use Snapchat.
    • I use Snapchat personally, but I’m not sure how that would work as a marketing phase.
    • We were talking about Vine for McAuley as well..
  • So what would you guys do for videos 6 seconds long for Vine or 15 seconds long for Instagram?
    • Probably big moments in school.
    • Recently I did a video for the last 10 seconds of the state basketball game and that got a lot of attention.
  • What kind of posts, regardless of platform, are getting a lot of interaction and which ones are falling on deaf ears?
    • Anything that has to do with basketball. People associate us with our basketball and our reputation so if we post anything about basketball then it instantly gets a lot of attention.
    • Also, we found out that we’re a school of all girls and that we’re a big fan of what we call “sappy tweets,” which are those tweets like “we’re so proud of you,” and things like that.
    • The feel good tweets that girls like to see and say, “awesome, my school supports me in everything I do. They’re proud of what I contribute to the community.” Supportive messages that tug at the heart strings.
  • What kind of posts are not working for you so far?
    • Any asking for interaction between McAuley and prospective students, like “let us know, tweet at us” isn’t working so hot.
  • That is interesting because we always say in marketing that you have to ask for the sale or the tweet and there have been studies that show that has been very effective. Maybe it’s because the age group you’re targeting is more cynical or more aware of that kind of approach and that feels fake to them.
    • Right.
  • So, the social media club year one has been invite only. What’s gonna happen with next year. A couple of the kids are graduating out. How are you going to go about getting students for the social media club?
    • We have been asked by Ericka Sanborn, who moderates this club, to keep an eye out for students who we think would be trustworthy because we have to look at people’s personal accounts like Twitter, Instagram and Facebook or whatever it may be. Seeing if they’d be a right fit, so to speak.
    • Because we’re honestly putting that name of McAuley in the hands of the students so we want to make sure that they’re responsible and that they know boundaries and that they know what’s appropriate to tweet, post, whatever it may be and what’s not.
  • Are there any other changes that you can think of that would improve the club for next year?
    • Definitely using our platforms more consistently so we don’t have stretches of silence.
    • Getting used to a schedule every day we found that planning a calendar for what we’re going to post is extremely helpful and helps us on track.
  • With social media club, a lot of has been about marketing the school, have there been any other skills that you think you’ve picked up here that are going to help you in the workplace?
    • Absolutely.
    • Social media is all about communication and communication between whoever it may be is just crucial to whatever you may do later in life.
    • It’s learning how to communicate ideas with other people and things like that.
  • Now you’ve found that anything you share that involves a famous member of your staff seems to go viral at least on a small level. Tell me a little about that.
    • Sister Edward Mary is an idol at McAuley. Everyone knows who she is. You say “sister” you’re talking about Sister Edward Mary.
  • So you’ve used this a couple of times; you’ve gotten her involved in your social media and the things that she’s involved with tend to get shared more?
    • Yes.
  • Any parting words for The Marketing Agents podcast listeners?
    • We’ve learned so much and we’re looking forward to what this club can become in the future.


  • Juicy Links:

    Rich Brooks
    Social Media Student

The Secrets to Get Your Emails Delivered, Opened & Read – Heather Jackson

Heather-Jackson-PinterestLately small businesses are focusing most of their time on social media marketing but neglecting to cultivate their email list while not realizing that both tools working together have the most success.

Is your email list too watered down and bloated? Have you been segmenting your audiences for a more targeted message?

This week, we bring in Heather Jackson from Constant Contact to talk about the importance of a relevant email list and give us some great email marketing tips.

Heather has made a career of helping entrepreneurs reach out to their target audience, and she’s here to share some of her secrets with you.

Big Ideas:

  • How did you end up at Constant Contact?
    • I ended up there thanks to an interesting path.
    • I worked for and Yahoo in the late 90s and early 2000s and appreciated the value of online marketing.
    • I started two different businesses and I was a Constant Contact customer for each. I used their services and products.
    • I became familiar with Corissa St. Laurent and I had a business that helped people out with email marketing and strategic consulting for digital marketing.
    • I became an authorized local expert in New England. We could speak on their behalf and I got extra training and accreditation.
    • I just loved every interaction with Constant Contact as a customer and as an authorized local expert and have enjoyed working with them the past few months.
  • What do you say to small businesses that say, “it’s all about Facebook and Twitter and it’s not about email marketing?”
    • I talk to people like this all day in seminars and one-on-one. A large part of my job is educating small businesses about social media and email marketing.
    • They are two tools in a tool box. Social media has a buzz, but the way you have a conversation with someone in email marketing is different.
    • If you think about the nature of these tools; they have feeds and timelines scrolling down. It’s a little quicker and shorter conversation in social media.
    • Think about the conversation you have with your neighbor on your street or in passing vs. one in which your neighbor invites you to dinner. Social media is the quick street conversation and email marketing is the conversation in the home.
    • With email marketing people have given you permission to email them. Your message is going to live in their inbox. There’s a 99% chance they’re going to see your name and the subject line.
    • Compared to Twitter or Facebook, which a 4-10% chance someone happens to be looking at your post in their feed at a given time.
    • Both are really important. The most powerful relationship you have is when you have email marketing driving people to your social media sites and when you’re able to get more customers and visibility through social media through the types of content you post you can then get people to commit to joining your email list.
    • It’s really important to have conversations with both platforms and users, but they are just tools in your digital marketing program.
    • There are some great statistics. I saw a recent study that compared conversion rates for emails vs. social media. The email conversion rate was over 3%, search engine rate was 1.95% and 71.7% from social media conversion.
    • You want to put your effort and call to action on all your platforms.
    • I always ask people if they’ve checked their email. It’s important to use all those tactics to get to your target audience.
  • What’s the value that a small business owner gets from sending out emails from an ESP (email service provider) rather than sending out emails from an inbox?
    • There are a few important benefits.
    • You have the ability to present a much more professional email, insert branding images and videos, make yourself look a lot better.
    • There are so many spam filters with ISP inboxes, that when you send and bcc people from your inbox, it throws up a big red flag.
    • With ESP you have at least a 95% chance the email will get through versus 75-80% chance with an ISP inbox. I’m talking about sending mass mailing. You want to make sure it gets through.
    • On the backend, the ESP is going to provide you with awesome reporting – who received it, what people clicked on, what calls to action they responded to – and you can change and respond to what’s working or not. You want to put more of what works in future email campaigns.
    • You have to have a one “click to unsubscribe” link. Any ESP platform is going to make this requirement much easier.
    • They will also have more subscription options with an ESP.
    • There are so many more tools with an ESP that makes sure the email looks professional, gets through, and then you have that inherent reporting and market research to see what’s working.
    • Based on the tracking that the ESP offers, you can get insight into your customers’ preferences.
  • What are some of the best practices for getting more subscribers through our websites or social media?
    • Yes. It starts with lifestyle design and then we have to work on you.
    • That’s a great question. I work with customers all the time that are putting off getting started until they have their email list perfect.
    • You have to think about an email list as a constant work in progress. It continually has to be added to and cleaned up. It’s quality, not quantity.
    • Your email list has to be relevant to what your message is and the content you send to them.
    • You want to be adding to that list throughout the day.
    • All of these tools are trying to drive people back to our website where the most robust content lives and all the relevant calls to action live.
    • It’s really important to let people know what they’re going to get in exchange for giving their email address.
    • There has to be something of value you you’re going to provide in exchange. You need to let people know what you’re going to do with it.
    • You absolutely want to use your website, maybe use an app that makes a tab for promoting your email list to your followers.
    • Have a “sign-up for my list” link in your email signature.
    • Let people know when you’re face-to-face at events to meet people. You can mention your newsletter and ask for permission to add them to your email list.
    • 57% of people will give an email if asked for it on the phone or in person.
    • I think there’s a lot of different places to ask for permission and I recommend doing all of them.
    • The incentive doesn’t have to be expensive. It could be additional tips or advice or special offers.
    • Arthur Ashe quote, “start where you are, use what you have, do what you can.”
    • I have a lot of customers that have some contacts in Outlook, written on paper, a stack of business cards, some are in QuickBooks, etc.
    • My thought is, start with QuickBooks because you have implicit permission to send to them or start with you Outlook contacts. Just start with something and build it as you go.
  • How do I go from that list of “QuickBooks contacts” and let them know I have an email newsletter if not, sending them an email?
    • There are a couple different ways to address that.
    • If you’re currently transacting business with someone, we load them into the Constant Contact database, you can send those people an email that says, “we have a newsletter that….and would you like to receive this list?”
    • Then you can send them a confirmation email to verify they want to receive an email. That’s for people you’re currently doing business with.
    • There’s an implicit permission there but it’s safer to ask for it.
    • The people you’ve met along the way and contacts you’ve collected, if they get an unwanted email, it’s frustrating. They will remember that frustration.
    • What I recommend you do with people like that is to send them a one-on-one email via your email. It’s time consuming, but do about 15 per day. Send them a greeting and a link to your newsletter with a link to your sign-up page or button.
    • We want a list of people who have said, “yeah, I want to hear from you.”
    • We’re trying to build our relationship, grow our engagement, get people to know us and trust us, to think of us as an expert and resource in our field. When people know and trust and like you, they’re going to buy from you and talk about you.
    • All these platforms allow us to influence people with one email or tweet.
    • What we’re trying to do with email and social media marketing together is to build a relationship and to get customers engaged so they say good things about you and refer you.
    • If you have good content, they’re going to tell their friends about you.
      All I’m trying to do is help people use social media and email marketing to get their customers talk about them and say good things about them and refer them through email and social media.
  • What are your thoughts on buying an email list?
    • First, buying an email list and sending out a mass email is against the law, so I don’t recommend doing it!
    • Second, you’ll alienate more people than you are likely to engage.
    • Third, if you’re using a legitimate ESP, they’re likely to shut down your account due to a high rate of spam.
    • I would NOT recommend it.
  • Can you tell us a little about list segmentation and how we can put it to use for us?
    • Absolutely. List segmentation is another great tool that an ESP is going to offer you.
    • It lets you divide your customers up based on their interests or the role they play.
    • Lets say you sign up for an email list for a company, and the first three emails you get are not related to that topic. You’re going to ask why you got those emails.
    • You can segment the people that give their emails and ask them what they want to hear about from you. “Do you want to know about x, y, or z?”
    • Segmentation allows a business to send the most relevant content to the end user. If you’re getting relevant content, you’ll be much more willing to stay on that mailing list. It allows you to filter who’s getting what message.
    • In Constant Contact you can create different lists or tag contacts with different things by relevant keyword. Then if I send out a newsletter, I can choose which list or tags are relevant and make sure that the email is relevant.
    • I work with a lot of non-profits and they’ll have just a list for board members, a list of joined members, potential donors, fundraiser participants, so they’ll segment it appropriately.
    • It’s a great way to use one tool to get people information only THEY want to know about.
  • What are some of the best practices right NOW to get our emails delivered, opened, and read?
    • Beginning with delivery, using an ESP like Constant Contact is going to help you get through those spam and junk filters.
    • We haven’t seen our open rates go down a lot even with those new Gmail inbox tabs.
    • Again, it comes back to the fact that it doesn’t do you any good to send emails out to people that don’t want to hear from you anyway.
    • I’d rather have people unsubscribe and have a clean list than have a ton of people that aren’t getting any relevance and I’m not getting engagement.
    • A couple tips for getting opened and read, the “from line” is very important. You need to be recognizable. You want to be sure the “from” is from you or your business – you want to make sure that’s identifiable.
    • One big mistake is having your marketing person send that newsletter out and the email is coming from that marketing person and not you. They don’t know who they are.
    • The subject line is the biggest key to getting your newsletter opened.
    • Gone are the days of the “March newsletter” or “March update.”
    • One good example, if you had a gardening newsletter, which would you be more willing to open up – one that says “March gardening news” or “5 ways to have a beautiful garden this spring?”
    • I encourage people to go to the magazine section of their local store and check out those teasers on the cover pages of whatever industry magazines you read. See what they say to get you to open that magazine.
    • Instead of saying “real estate tips,” why not say “how to sell your house in 30 days.”
    • Be specific and offer value in your subject line.
    • You want to make sure that the content you’re putting in there is valuable to the end user. Often times what’s valuable to them is not always valuable in our eyes.
    • You need to remember what is valuable to the end user – and that’s usually tips or how-to advice.
    • Provide relevant information to your audience and you’ll get much better traction. They’ll be more likely to open your email next time too.
    • Don’t be afraid to share your true expertise. Even if it seems second nature or obvious to you, it may not be so obvious to your audience.
    • Shorter is better.
    • Giving true advice not only proves you know what you’re talking about, it builds trust in you as an expert.
    • Being a resource and sharing your expertise is going to build trust
    • The more self-serving our content is, the worse it’s going to perform.
  • What are some of the tactics we might be able to use to take advantage of a mobile email user?
    • They key to mobile is to make it short, simple, and easily readable. Think about how you think on mobile devices and how you consume it.
    • Everything is faster and in smaller pieces for us to digest and you can take that same approach to email marketing for mobile.
    • 50% of people use their mobile to read their email. 23% of time spent on mobile is reading email.
    • First, when you’re choosing a template, choose one that’s mobile friendly. Choose a single-column layout.
    • You want to increase the size of your fonts to make it easier to read. For a headline, 22pt font, and for the body, 16pt font is where you want to be which is a step up from what a lot of us use in regular documents.
    • I absolutely recommend using relevant images or videos. Everyone engages more with visual images or video. Don’t make them too big though.
    • Send yourself a test first and open it up on your mobile phone to see if it’s easy to read.
    • A lot of it speaks to understanding your customer audience and when and what they want to read.
    • You can test this on the back end. What day and what time is the best to send an email? It varies by audience.
    • We tested this with one client and it turned out that Fridays had much greater traction for them and one email at 4pm had much more engagement than 9am the same day.
    • Testing and testing and revamping can help you find out what day and time is best to send.
    • You want to maximize the time and return on your investment.
  • Do you have any advice or best practices for getting your subscribers to take that next step down the proverbial sales funnel?
    • I think you hit the nail on the head when you mention goals and objectives.
    • It’s important to know what those goals and objectives are.
    • Sometimes people may not be ready to take that next step now, but might be at a later point.
    • What is your objective? Grow your business, make more money with less effort, or more donors, etc.?
    • You need to have a goal and then narrow it down to a more specific objective which would be, e.g., get more calls, more prospectives, etc
    • If you know this then you need to make it super easy for people to make this call to action that supports this objective.
    • Many times businesses don’t even put their phone number in the email or how to get in touch with them!
    • You want to make this important information prominent and visible both above the fold and below. You want to make it clear for people and have them contact you with the least amount of effort.
    • It’s important to be super specific. If you want someone to “sign up and bring a friend” then you tell them that.
    • I heard a study on NPR with psychologists that talked about the impact of the subconscious and without even knowing it, how we respond to specific requests or calls to action
    • If you know that goal and you have your specific objective, don’t be afraid to ask them to do something and then make it super easy to take action – call, email, visit, sign up, enter a contest, etc. 
  • Juicy Links:

    Rich Brooks
    Inbox Decider

Social Media Marketing Tools for Your Small Business with Andrea Vahl

 Andea-Vahl-PinterestA lot of small businesses don’t put enough time into managing their social media. Do you know how to maximize social media for lead generation and buzz-worthy content?

Do you know what tools to manage and analyze your social media marketing?

If you don’t, you’re not alone. Many small businesses don’t feel social media is worth their marketing dollars or understand why it’s important. That’s why we asked Andrea Vahl, social media marketing coach and strategist, in this week’s episode of The Marketing Agents Podcast.

Big Ideas:

  • Who is Grandma Mary? And why haven’t you two been seen together?
    • Grandma Mary is the co-founder of my company.
    • She’s my alter ego.
    • I started blogging as Grandma Mary and planned to never reveal my name, but people were like, “what’s the deal?”
    • I wanted to be a little different in my market when I started.
    • I noticed that a lot of tutorials were boring and dumb.
    • I used that character that can be cranky and can bitch about things on my blog.
    • It’s a fun way to be authentic – and wear wigs.
  • How did you get into the whole social media consultancy game?
    • It was kind of a natural extension.
    • I had started blogging and teaching people how to achieve things like starting a Facebook page, grow a Twitter following, etc.
    • I found that people had really specific questions about their business and I got more into helping people directly.
  • A lot of small businesses say they don’t have time for social media because they’re too busy. What do you say when you hear that?
    • That’s the number one complaint I hear.
    • You have to pay attention to where marketing is going these days.
    • You have to spend the time on social media because that’s where people are hanging out.
    • Really, just streamlining your processes can save you time.
    • I put together an activity calendar for clients.
    • How are you going to spend your time each day? Put it into a calendar so it’s a to-do for creating content.
  • What are some of the tools that you use that you recommend for content creation that will attract your ideal customers?
    • HootSuite. I find that a lot of business owners are not using it! It’s a way to have a dashboard to pull in all your news feeds and quickly see what’s happening.
    • It’s great for scheduling content out.
    • A good tool for visual content is Canva. It creates really cool graphics that are shareable. It’s something useful for your audience that you can share out. You can make tip pages, quotes, little graphics, etc.
    • Then I can reuse these shared images to create on a blog post and share across all the platforms.
  • Can you then work the Canva images into HootSuite and other schedulers to share?
    • HootSuite is not as easy for images, but for Facebook Scheduler and Twitter it’s great.
  • Can I use the Facebook Scheduler like Hootsuite and do multiple scheduled shares?
    • You can do it like that and schedule up to 6 months of shares.
    • HootSuite pro lets you upload an Excel spreadsheet with up to 50 entries at a time.
    • It’s not the case anymore that you get penalized for using a third party app to do sharing and posts.
  • What kind of tools do you use to manage your social media?
    • Shareist for creating and managing for groups of people to share content.
    • People can schedule it and also create blog content and then post it to your blog (like a top 10 list of things).
    • It’s also good for managing your social sites – especially if more than one person is managing it.
    • Sprout Social is another I like. It can pull in content and be scheduled out to social sites. You can do really cool reports and you can see stats and create a PDF report (for clients).
    • Buffer is a great tool for sharing out content easily. I love the Chrome extension where you can quickly add items from surfing Chrome to your Buffer to share easily.
    • Buffer will make sure you don’t tweet a bunch of tweets in 5 minutes, it’ll spread them out and schedule them in a queue.
    • I love the Facebook scheduler and Post Planner. They not only help you get content ideas and then post it out and schedule it out later.
  • What are some tools you use for measuring social media results?
    • First sit down and understand what your goals are. What do you need to have happen to make it worth it for you? Is it a sale, engagement, connection, email list growth, etc.?
    • What’s success for you?
    • How are you measuring your success markers for social media? What can you do to grow?
    • Facebook Insights are great for measuring engagement and growth, but for sales you need something like Facebook ads with a conversion pixel where you know when someone’s actually bought something.
    • Sales online can be tracked by Google goal tracking.
    • Agora Pulse is another Facebook tool for measuring your Facebook stats.
    • Twitonomy is a Twitter analytics program.
    • Sprout Social has analytics as well.

      Identify what your goals and objectives are beforehand, then figure out how to measure it and what tools to use.

  • Everyone is concerned by the change in Facebook algorithm recently. What do you suggest now that our Facebooks aren’t getting the organic reach it used to?
    • I suggest a mind shift on Facebook and how we thing about it.
    • Facebook is no longer a free platform.
    • I did some analytics and tracking and I still see higher engagement in my Facebook than on other platforms.
    • It has changed and you have to now use some of your marketing budget to get more shares and likes. Take some of that money and split it up between top posts, more likes, and driving people to an opt-in and using conversion pixels to track the success of it all.
    • You can get a lot of bang for your buck on Facebook in terms of advertising.
    • It’s now more of a subscription model now to get the results you want.
  • What’s your new Facebook ads webinar all about?
    • It’s going to go through ways to use Facebook ads, as a small business owner, to intelligently get returns from these ads with precise targeting and more in-depth on conversion pixels.
    • Where you should allocate your budget on what types of ads in a smart way.
  • You teach on online course for social media managers. When is it starting up?
    • April 1st.
    • I love this course. It’s geared to folks who are doing this for clients and who are looking to run social media or get it started with a new business or run social media for other clients.
    • It’s for people doing this full-time, part-time, on the side.
    • It goes over all the tools and tactics, but also how to market your prices, packages, and services and how to get more clients and marketing your business.
  • Juicy Links:

    Rich Brooks
    Should I Wear a Wig When I Blog?