Raising Money with Crowdfunding Expert – @clayhebert

Clay-Hebert-PinterestCrowdfunding is more than just  asking nicely for money to assist with financing your next project. There’s a certain finesse that you need to attribute to your campaign in order to be successful.

You need to learn how to successfully market your campaign, but instead, try thinking of how to do that from the bottom up. The most important part of any successful marketing campaign is to nail down exactly who your audience is, versus trying to connect with everyone. Once you figure out who your “tribe” is, you need to start a buzz that garners their interest months before you even launch your crowdfunding campaign.

As a crowdfunding expert, Clay Hebert helps people fund their dreams, having assisted over 100 entrepreneurs raise over $25 million for their projects. In this show, Clay shares some of his “hacks” and strategies for running not only a successful crowdsourcing campaign, but also setting up an effective “pre-campaign” to set you on the road to reaching your funding goal.

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How to Run Effective Social Ads – @socialchar

Charlotte-Redmann-PinterestIf you’re like the large majority of people spending a great deal of time on social media platforms such as Twitter and Facebook, why not consider using them as an advertising tool for your business as well?

Digital platforms like Twitter and Facebook make tailoring your advertising content to a specific audience easy and direct. The key is in knowing how to customize your advertising to find just the right people that are going to engage and be interested in your content. By learning a few simple techniques, you can pinpoint the exact audience you need to get your message in front of the people who are most likely to make a buying decision for the products or services that you’re offering.

Charlotte Redmann helps savvy brand managers expand their marketing efforts using her vast skills and experience in social media and digital marketing. Charlotte was the first person hired to the internal digital media team at Beam Suntory, and led the digital efforts for Pinnacle Vodka, Skinnygirl Cocktails and Cruzan Rum.

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How to Use Paid Search To Generate Online Leads – Larry Kim

Larry-Kim-PinterestHave you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads.

Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, increase your “click thru success rate”, and grow your business.

Larry Kim is the founder and CTO of WordStream, and provides internet consulting services as well as leads a team that develops and sells software for search engine marketing automation. He is the guru of helping businesses cherry pick the best keywords to target ads that fit exactly what they’re selling.

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