Raising Money with Crowdfunding Expert – @clayhebert

Clay-Hebert-PinterestCrowdfunding is more than just  asking nicely for money to assist with financing your next project. There’s a certain finesse that you need to attribute to your campaign in order to be successful.

You need to learn how to successfully market your campaign, but instead, try thinking of how to do that from the bottom up. The most important part of any successful marketing campaign is to nail down exactly who your audience is, versus trying to connect with everyone. Once you figure out who your “tribe” is, you need to start a buzz that garners their interest months before you even launch your crowdfunding campaign.

As a crowdfunding expert, Clay Hebert helps people fund their dreams, having assisted over 100 entrepreneurs raise over $25 million for their projects. In this show, Clay shares some of his “hacks” and strategies for running not only a successful crowdsourcing campaign, but also setting up an effective “pre-campaign” to set you on the road to reaching your funding goal.

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How to Run a Successful Crowdfunding Campaign – @emilybest

Emily-Best-Pinterest-pt2A successful crowdfunding campaign isn’t one where you just sit back and let the platform do all the work. You first need to determine your audience before you can share and draw their interest with a clearly defined and carefully crafted vision. You can help do this with a direct and effective pitch video. And finally you want to offer incentives that are not only personal, but also visual and shareable.

Emily Best is CEO of the most successful crowdfunding site in the world, Seed and Spark. What started as a personal fundraising campaign turned into a startup dedicated to helping independent filmmakers launch successful crowdfunding endeavors.

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Crowdfunding Secrets with @emilybest

Emily-Best-PinterestBegging for money – or soliciting contributions –  has been a time honored tradition most commonly identified by organizations such as public radio stations, non profits and even churches. Fast forward to the modern day spin on this and you’ve got crowdfunding. Crowdfunding – in a nutshell – is simply a way to solicit contributions in small amounts via the internet.

But asking for money to help fund your project is so much more involved than you might think, if you want your campaign to be successful. And isn’t that the whole point? When you figure out who your target audience is, and how to best identify with them, that’s when your campaign will gain momentum.

Emily Best is the CEO of Seed and Spark, the most effective crowdfunding platform in the world. Through launching her own crowdfunding campaign, Emily learned valuable lessons – sometimes the hard way – of what works and what doesn’t, and out of this experience Seed and Spark was born.

(This is part one of a two-part interview with Emily as she shares her personal stories and experiences with crowdfunding for her own project.)

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