Reading, commenting, sharing, and curating content isn’t always easy. Ian offers solutions to this issue.
Getting the most out of your own content, or other content can save you time and money.
In today’s episode, we turn to social media expert Ian Cleary, who has used various social media tools to curate his content, and help his audience share theirs.
We talk about Ian’s favorite tools, WordPress plugins, and guides to help you get the most out of your content across your social media platforms.
Now, if YOUR favorite social media tool didn’t make it make it into our top ten, be sure to let us know in the comments below!
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How did RazorSocial start?
- Started as a blog focusing on social media.
- Offered tips and how-tos on social media management tools and analytics tools.
- Now a business that offers social media advice to other companies, as well as offering valuable content to their audience.
What are your favorite social media tools?
- 1. Post Planner: Installed within Facebook, it helps manage page content, scheduling content, and is also a content discovery engine. You can search keywords by like or share popularity. This gives you thousands of status update ideas as well as the ability to schedule shared posts in a queue.
- 2. & 3. Feedly w/ Buffer: Track content across many blogs. Subscribe to blogs within Feedly and then read content on your desktop or mobile device. Buffer integrates to save you time by letting you schedule content sharing at a later date.
- 4. Social Oomph: Automate distribution of older evergreen content (content that’s still relevant despite it’s age). Use this tool to recycle your evergreen content so relevant Twitter content recycles and thus gives you a chance to pull in more audience and shares.
What are your favorite WordPress plugins?
- 5. OptIn Monster: A pop-up that helps build your email conversions. It won’t appear unto you mouse over a specific area of intent or if you try to exit the website.
- 6. WordPress SEO: Helps you identify what to change or edit within your posts and pages to optimize your keywords for search engines.
- 7. Flare: Social sharing plugin that will follow user as they scroll on the left or right side of screen. Helps people actively share your content on Twitter, Facebook, Google+, Pinterest, Reddit and more.
Any other social media sites or resources you recommend?
- 8. Agora Pulse: A Facebook management platform that has lets you manage many applications. You can even run a Facebook competition and test it before it goes live. It’s like ShortStack, but with more management options.
- 9. ScoopIt: Helps you find people that have already curated content. You can follow them to see their best content and then share it with your audience as well as post your own content to broaden your reach.
- 10. Mention.net: A media monitoring, community management, and analytics tool. Great for small businesses to monitor social media chatter from an audience or niche. Learn what your audience or competition is saying about your brand by keyword and venue. Great for targeting industry keywords as well as giving you ideas for new content or business opportunities.
- Social Media Tools Guide (from Razor Social): A free e-book that has a list of social media tools. Offers steps to set up these tools and how to manage them.
The Original Social Media Tool