Create Knowledge Based Products for Leads and Profits with Denise Wakeman

Denise WakemanThere are plenty of benefits to creating knowledge based products…you can use them to establish your credibility, generate leads, and create additional streams of revenue for your business.

In this episode of The Marketing Agents Podcast, I speak with online marketing expert Denise Wakeman about two of her specialties: creating a business blog that generates leads and how to turn everyday content into knowledge-based products that people will be willing to pay for.

Whether you’ve been looking to build a powerful, lead-generating business blog, or create your first Kindle book, this episode has everything you need and more!

Please subscribe directly at iTunes so you don’t miss any future episodes! And if you’re already a subscriber, please consider giving TMAP a juicy 5 star rating and review…those reviews help us reach a wider audience and let us know you’re listening…and enjoying! Thanks. 🙂

Big Ideas:

  • Start with a blog. Too often businesses feel overwhelmed where to start with social media. Denise recommends a blog because it’s your home base, and unlike social media platforms, you own it.
  • Determine your topics first. Topics become categories and you should have five posts ready to go in each category before you start.
  • Use “social” to drive traffic and build your list. While you don’t own these channels, they are critical tools to drive traffic to your blog.
  • Create additional streams of income with knowledge-based products. Anything you’ve written or recorded can be turned into a product. Blog posts can be turned into a Kindle book. Interviews can become audio products. Transcripts of interviews can be turned into ebooks.

Show Notes:

  • The Agents of Change Digital Marketing Conference: Whether you come to Maine or watch in the comfort of your own home or office, be sure to check out the 2nd annual conference all about search, social & mobile marketing! Save $25 on your physical or digital pass with the discount code TMAP. 
  • EvernoteThe most popular tool for keeping track of ideas for blog posts (and everything else.)
  • Editorial Calendar (WordPress Plugin): Great for managing multiple authors, or just keeping track of upcoming posts for your own blog. 
  • Triberr: The network Denise uses to help promote blog posts and other topics. 
  • Denise WakemanBe sure to check out Denise’s home base and sign up for her newsletter!

Rich Brooks
Digital Marketing Consultant

Derek Halpern on List Building and Online Marketing

Derek Halpern of Social TriggersHey, my Pretty Links is all funky! So here’s where you’ll find the Jon Wuebben interview until I get this fixed. 🙂

Growing your business online isn’t about knowing the latest Twitter tricks, SEO hacks, or secrets of Pinterest.

In this week’s episode of The Marketing Agents podcast, Derek Halpern shares with us some of the psychological and social triggers that we can use to reach a wider audience and build our business.

Big Ideas:

  • Differentiate yourself. Even in a crowded marketplace, you can stand out. There were thousands of marketing blogs when Derek started up Social Triggers, but he studied the competition and found an angle that none of them were covering.
  • Don’t rely on SEO. You can’t control Google or the Google algorithm. Use best practices, but focus on social triggers that get people to share your content with their network.
  • Email list building is critical. You can’t transfer Facebook friends to Twitter. You don’t own your followings on social networks. But you own your list. Put all your focus on building your email list.

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Social Triggers, Derek Halpern’s critically important marketing blog, is where you can learn more, dig deeper, and sign up for his email list.

13 Ways SlideShare Helps Build Your Business

SlideShare Marketing: 13 Ways SlideShare Helps Build Your BusinessSlideShare Marketing: How to reach and engage professionals, generate leads and build your business with SlideShare.

One of my favorite new content marketing discoveries is SlideShare, the underappreciated content sharing platform owned by LinkedIn.

It’s actually more of a re-discovery, as I’ve been using the platform for years. However, with some new lead generation tools, measureable ROI (return on investment) for users, and a surge of interest from marketers, I’ve been dedicating more time and resources towards SlideShare over the past couple of months.

If you’ve never heard of SlideShare, think “YouTube for PowerPoint.” However, even if you don’t generally get up in front of a crowd or put on webinars, SlideShare is a powerful platform for reaching more of your ideal customers.

In this article I’ll show you why you need to be using SlideShare, and how to get the most out of it.  Keep reading!

13 Free or Cheap Stock Photography Sites for Your Blog

Free & Cheap Stock Photography for Your BlogOne of the best ways to spice up any blog is with good photography. But if you’re posting, once, twice or three times a week, those blog photos can get expensive.

[Heads up! Here’s a newer edition of Free & Cheap Stock Photography Sites for Your Blog!]

If you’re looking for good, affordable, legal stock photography for your blog, you do have some options. I recently needed an image for a blog post on creating the perfect blog post (I know: pretty meta, right?) and fell down a rabbit hole, looking for a cheap photo for the post.

Here’s what I found from doing some research on a dozen or so different stock photography sites that have a blogger’s budget in mind.  Keep reading!