youtube Archives

7 Steps to YouTube Marketing Success…Guaranteed

By Rich Brooks 04/02/2013

Video can engage your audience like no other online medium. By posting your video to YouTube, leveraging its suite of powerful marketing tools, and accessing its global audience, you’ve created a weapon of mass attraction.

However, you need to get a few things right to maximize your results. If you’re interested in learning how to win at YouTube marketing, read on.

A few years ago when I was preparing for my first YouTube presentation, I looked at the traffic YouTube was sending our way. What I discovered Blew. Me. Away. Keep reading! →

YouTube Marketing: Creating External Links to Your Website

By Rich Brooks 03/07/2013

Have you ever wanted to link to your website directly from within a YouTube video? Then this post is for you.

Dear Rich,

I’ve recently starting using YouTube as part of my online marketing campaigns. I know I can ask viewers to visit my website as part of the narrative, or create a link to my website (or landing page) in the description, but is there anyway to create a link from within the video?

–YouTubing in Eustice

Dear YouTubing,

If I had gotten this email a few months ago I would have said yes, but you’ll need to jump through a bunch of hoops and create overlay ads for your videos, something that can add quite a bit of time to your video marketing.

If I had gotten this email a few weeks ago I would have said yes, but you’ll need to use some 3rd party software.

But, I got this email this week, and so I can answer YES! Keep reading! →

Need More Subscribers? 5 Online Platforms Every Marketer Should Use

By Rich Brooks 03/03/2013

More subscribers = more time for you and better content for your audience. Here’s why.

If your small business struggles to attract the attention of the same ideal customers every day, you need to focus more of your attention on turning readers, listeners and viewers into subscribers.

When you have subscribers, you can put more time into creating valuable content that you KNOW will be seen by your ideal customer, and less time trying to get that content in front of them.

Building a subscriber base is critical to every small business, but platforms like Facebook, LinkedIn and Twitter don’t give us all the access we need.

Although Facebook gives us fans, Twitter gives us followers and LinkedIn gives us a network, none allow us to create an opt-in that guarantees delivery and visibility.

Only 16% of our Facebook fans see our latest update. An even smaller fraction of our Twitter followers see an average tweet. And some of our LinkedIn connections don’t get on to the platform for weeks or longer.

Building an opt-in subscriber base allows you to better connect and deliver quality content to your audience.

In this article you’ll discover five great places where you can truly develop an opt-in subscriber base of your ideal customers. Keep reading! →