Derek Halpern on List Building and Online Marketing

Derek Halpern of Social TriggersHey, my Pretty Links is all funky! So here’s where you’ll find the Jon Wuebben interview until I get this fixed. 🙂

Growing your business online isn’t about knowing the latest Twitter tricks, SEO hacks, or secrets of Pinterest.

In this week’s episode of The Marketing Agents podcast, Derek Halpern shares with us some of the psychological and social triggers that we can use to reach a wider audience and build our business.

Big Ideas:

  • Differentiate yourself. Even in a crowded marketplace, you can stand out. There were thousands of marketing blogs when Derek started up Social Triggers, but he studied the competition and found an angle that none of them were covering.
  • Don’t rely on SEO. You can’t control Google or the Google algorithm. Use best practices, but focus on social triggers that get people to share your content with their network.
  • Email list building is critical. You can’t transfer Facebook friends to Twitter. You don’t own your followings on social networks. But you own your list. Put all your focus on building your email list.

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Social Triggers, Derek Halpern’s critically important marketing blog, is where you can learn more, dig deeper, and sign up for his email list.