There are plenty of benefits to creating knowledge based products…you can use them to establish your credibility, generate leads, and create additional streams of revenue for your business.
In this episode of The Marketing Agents Podcast, I speak with online marketing expert Denise Wakeman about two of her specialties: creating a business blog that generates leads and how to turn everyday content into knowledge-based products that people will be willing to pay for.
Whether you’ve been looking to build a powerful, lead-generating business blog, or create your first Kindle book, this episode has everything you need and more!
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Big Ideas:
- Start with a blog. Too often businesses feel overwhelmed where to start with social media. Denise recommends a blog because it’s your home base, and unlike social media platforms, you own it.
- Determine your topics first. Topics become categories and you should have five posts ready to go in each category before you start.
- Use “social” to drive traffic and build your list. While you don’t own these channels, they are critical tools to drive traffic to your blog.
- Create additional streams of income with knowledge-based products. Anything you’ve written or recorded can be turned into a product. Blog posts can be turned into a Kindle book. Interviews can become audio products. Transcripts of interviews can be turned into ebooks.
Show Notes:
- The Agents of Change Digital Marketing Conference:Â Whether you come to Maine or watch in the comfort of your own home or office, be sure to check out the 2nd annual conference all about search, social & mobile marketing! Save $25 on your physical or digital pass with the discount code TMAP.Â
- Evernote:Â The most popular tool for keeping track of ideas for blog posts (and everything else.)
- Editorial Calendar (WordPress Plugin): Great for managing multiple authors, or just keeping track of upcoming posts for your own blog.Â
- Triberr: The network Denise uses to help promote blog posts and other topics.Â
- Denise Wakeman:Â Be sure to check out Denise’s home base and sign up for her newsletter!