A good email list is critical to every small business and non-profit, so list building needs to be baked into all of your online marketing campaigns.
Unfortunately, your ideal customers have overstuffed inboxes and are hesitant to sign up for yet another email newsletter, no matter how awesome it may be.
So, how do you overcome this resistance?
The secret is to incentivize your ideal customer into signing up. This can be done by creating some type of “email bait.”