How to Get More People Onboard – Samuel Hulick

By Rich Brooks 09/29/2014

So you’ve got a product, and a client base to sell it to, but how do you increase the likelihood that your new users will become successful when adopting your product? Well, you institute the process of User Onboarding, of course!

Happy customers are repeat customers. You’re interaction with your customers shouldn’t just stop once they make their purchase. By instituting User Onboarding, you are using design to make your product’s concept clear to your customers, while helping to remove any of the hiccups along the way during a signup process so that you increase your conversion rate.

Samuel Hulick is passionate about User Onboarding, and has dedicated not only a website to it, but has written numerous articles as well as an entire book about this valuable process. Today he shares with us his insight and experience – previously as a developer – and explains how to inject warmth, personality and personalization into the signup process.

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How to Get Found in Local Search – Andrew Shotland

By Rich Brooks 09/21/2014

It’s true that a sharp looking website could very well help attract customers to your business. But looks alone aren’t quite enough to do the the trick. When designing – or redesigning – your website, remember to pay attention to both the creative and the technical aspects.

What keywords are you using? How can your business get more visibility out of local searches? Is your NAP data consistent with your Google My Business page? Are you using your business reviews to your advantage? Is Apple maps part of your marketing plan?

If any of these questions have you stumped, let SEO wizard and consultant Andy Shotland help you to better understand and implement fairly simple changes that are guaranteed to help increase your business’s visibility and rank on local searches.

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The Blueprint for Public Speaking Success – Hugh Culver

By Rich Brooks 08/24/2014

A good opening is key to setting the tone for any public speaking engagement. A successful public speaker first needs to gain the trust of their audience – within the first 3 minutes – before delivering their material, as well as stay clear of common mistakes that could jeopardize their audience’s engagement with their presentation.

Follow Hugh’s tested and successful model for putting together an amazing speaking presentation. Gain your audience’s trust, engage them, challenge them and then sit back and wait for the standing ovation!

Hugh Culver speaks, consults, and writes about creating real results as a public speaker. By using his speaking “templates” and “Think. Plan. Act.” philosophy, you will now have the necessary tools to be able to put on the best possible presentation.

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What’s more important, mobile or social? The correct answer is both! Mobile and social are coming together to create a powerhouse marketing tool for your business.

The trend with most businesses these days is to gravitate towards Facebook as a main tool for their social media and marketing needs. But have you considered all that Twitter has to offer as well?