How Small Business Can Still Succeed on Facebook – Rick Mulready

By Rich Brooks 08/17/2014

What role can Facebook play in your online marketing campaigns? Are Facebook ads really that important if you’re a small business with a small advertising budget? The answer is YES!

Learn how to use Facebook ads to automate your business. By doing so, you can know exactly how many leads and sales you can expect for your business each day. Determining how to productively layer, filter and retarget your audience to create your perfect ‘custom audience’, will translate to dollar signs for your business as well as help build your list.

Rick Mulready wants you to master Facebook marketing so your business can thrive! Rick has turned 12 years of corporate internet advertising experience into teaching and consulting with entrepreneurs and businesses on their Facebook advertising and marketing strategies. By applying the same strategies used by some of the biggest names on the web, even small businesses can grow with super successful Facebook advertising.

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How to Use Paid Search To Generate Online Leads – Larry Kim

By Rich Brooks 08/10/2014

Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads.

Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, increase your “click thru success rate”, and grow your business.

Larry Kim is the founder and CTO of WordStream, and provides internet consulting services as well as leads a team that develops and sells software for search engine marketing automation. He is the guru of helping businesses cherry pick the best keywords to target ads that fit exactly what they’re selling.

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Boost Your Online Visibility with Content Marketing & SEO – Monica Wright

By Rich Brooks 07/28/2014

Pandas and Penguins and Hummingbirds – oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords.

Google is constantly upgrading their algorithms to determine a website’s relevance. As a result, you need to stay up to date so that you, like Google, can anticipate a searcher’s needs. Mobile accessibility is also key in separating the big dogs from the rest of the pack.

Monica Wright, Director of Audience Engagement for SearchEngineLand.com and MarketingLand.com, two of the leading trade publications for the digital marketing industry, talks to us about content marketing, SEO and giving your business some real online visibility.

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Rich Brooks: Hey everybody, we’ve got a great interview in store for you today. I have Monica Wright on the line. Monica serves as Director of Audience Engagement for SearchEngineLand.com and MarketingLand.com, two of the leading trade publications for the digital marketing industry. WIth over 15 years of experience in online publishing, content marketing and audience development for media companies, Monica is focused on content consumption and measuring user engagement on both sides across multiple platforms – including desktop, mobile, social and email. Also, she serves as program coordinator for the SMS conference series, which is a search engine conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Monica is a New England native and a graduate of Boston College, she now resides in Maine with her husband and two sons, right around the corner from me. Monica, welcome to the show.

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What role can Facebook play in your online marketing campaigns? Are Facebook ads really that important if you’re a small business with a small advertising budget? The answer is YES!

Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads.

Do you still think Instagram is only for sharing pictures of your food? If so, you’re missing out on a huge way to reach followers to grow your business.

Pandas and Penguins and Hummingbirds – oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords.

Using Facebook to help build your business brand is more than just getting “likes” on your page. But how do you take those “likes” and turn them into a true business asset?