Category Archives: Content Marketing

Why Your Title Tags Have to Be More Seductive Than #Bacon

By
12

How to Make Your Title Tags More Seductive Than BaconIf your content is a breakfast buffet, your title tags are the bacon.

Nobody shows up to an all-you-can-eat breakfast buffet for the scrambled eggs. Or the wheat bread. Or the yogurt. We come for the bacon. We smell it before we even get into the restaurant.

Or, if we’re making it at home, we hear the pop and sizzle as it cooks up in the pan and our mouths begin to water. The anticipation of bacon is almost as good as the meat itself. (Baconticipation?)

If you’re vegetarian or Kosher you’re just going to have to go with me on this.

Bacon causes people to write music. To decorate their bodies with tattoos. And to wrap less desirable food in its juicy, succulent embrace. 

The bacon is a siren song that gets us belly up to the breakfast bar. And sure, we’ll add waffles, eggs and hash browns to our plate…but only so we don’t look like a bacon junkie.

Likewise, a title tag can tantalize…seduce us into clicking on a link and visiting a website. By crafting succulent, keyword-rich titles you can drive more traffic to your website, your blog, or even your YouTube videos.  Keep reading! →

13 Ways SlideShare Helps Build Your Business

By
7

SlideShare Marketing: 13 Ways SlideShare Helps Build Your BusinessSlideShare Marketing: How to reach and engage professionals, generate leads and build your business with SlideShare.

One of my favorite new content marketing discoveries is SlideShare, the underappreciated content sharing platform owned by LinkedIn.

It’s actually more of a re-discovery, as I’ve been using the platform for years. However, with some new lead generation tools, measureable ROI (return on investment) for users, and a surge of interest from marketers, I’ve been dedicating more time and resources towards SlideShare over the past couple of months.

If you’ve never heard of SlideShare, think “YouTube for PowerPoint.” However, even if you don’t generally get up in front of a crowd or put on webinars, SlideShare is a powerful platform for reaching more of your ideal customers.

In this article I’ll show you why you need to be using SlideShare, and how to get the most out of it.  Keep reading! →

13 Podcasting Tips from The Experts

By
49

13 Podcasting Tips From The ExpertsI considered calling this article “13 Expert Podcasting Tips from The Experts,” but it felt too Spinal Tap for me.

If there is such a thing.

There’s a “Podcasting Renaissance” going on right now. Businesses and Internet marketers are realizing the benefits of having their own podcast…their own Internet radio show.

The benefits of podcasting are plentiful:

  • Creating a podcast is simple and inexpensive (although you can certainly make it difficult and expensive if that’s how you roll.)
  • You have a captive audience, because people often listen to podcasts while they’re doing something that keeps them from reading or watching videos, like driving in their car or running on a treadmill.
  • You are quite literally inside your audience’s head, and they feel like they know you.
  • People subscribe to your podcast, so it’s delivered to them automatically, not unlike an email newsletter.

Since I’m no podcasting expert, I decided to tap some friends who were. Here are expert podcasting tips from 13 professionals who are knocking it out of the park.  Keep reading! →

How to Generate Online Revenue with a Content Marketing Pyramid

By
4

The Content Marketing PyramidHave you ever wondered how giving away free content on your website or blog can generate profits for your business?

For years I’ve been doing presentations and consultations on how to generate leads and revenue from a website. There’s usually a lot of focus on creating valuable blog posts, articles or short how-to videos.

Invariably, somebody voices the concern, “but if I give all of my best secrets away, why do they need me?”

If your “best kept secrets” can be condensed into a single blog post or two-minute video then you may need to rethink your business model. [Click to tweet!]

On top of that, chances are your quick-typing competitors are already sharing all of your best kept secrets on their own blog or podcast. And in doing so, they’re getting in front of your prospects and customers while you’re still worrying about over sharing!

Sure, there is a percentage of their blog visitors who say, “oh, I can do that,” and leave forever. But for the rest of their visitors, how many are more likely to hire the business or consultant who has just established their credibility and demonstrated their experience?

That’s not to say that you should just push out all of your content without a plan to generate leads, business, and revenue. That’s where developing a Content Marketing Pyramid comes into play.

Keep reading! →