Tag Archives: john dumas

How to Launch a Successful Podcast with John Dumas

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John Dumas on PodcastingA podcast can help attract an audience, extend your reach and establish your credibility.

In this week’s episode, John Dumas shares how you can plan, launch and promote a successful podcast. There is an amazing amount of resources he talks to help make launching your podcast even easier, which are all listed down below.

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Big Ideas:

  • A podcast allows you to make a deeper connection with your audience than a blog, because they can hear your enthusiasm and passion.
  • A podcast allows you to literally get inside your ideal customer’s head while they’re doing simple tasks like commuting or climbing the stairmaster…letting them focus on what you’re saying.
  • A podcast is a subscription based model, meaning you can deliver fresh content to them without them having to return to your website to see if there’s anything new.

Show Notes:

  • The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! 
  • Voice123: A site to find professional voice overs. It’s like 99 Designs for VOs.
  • Fiverr: A site where you can find almost anyone to do almost anything for five bucks. Beware: you often get what you pay for. 
  • Audacity: Free software for editing a podcast.
  • GarageBand: Mac-based software for editing a podcast. (What we use here at The Marketing Agents.)
  • Adobe Audition: Professional-level software from Adobe. It also comes as part of the Creative Cloud which gives you the full Adobe suite for $50/mo.
  • Call Recorder: An app that lets you record your audio and video on Skype for podcast interviews. 
  • Libsyn: Hosting for your podcast. 
  • Amazon S3: Another hosting option for your podcast. Might be a better option if you do video podcasts.
  • Entrepreneur On Fire: John Dumas’s popular podcast about the entrepreneurial journey.
  • Podcast Launch: John’s amazing ebook that walks you through every step of launching your podcast and getting into New & Noteworthy.

13 Podcasting Tips from The Experts

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13 Podcasting Tips From The ExpertsI considered calling this article “13 Expert Podcasting Tips from The Experts,” but it felt too Spinal Tap for me.

If there is such a thing.

There’s a “Podcasting Renaissance” going on right now. Businesses and Internet marketers are realizing the benefits of having their own podcast…their own Internet radio show.

The benefits of podcasting are plentiful:

  • Creating a podcast is simple and inexpensive (although you can certainly make it difficult and expensive if that’s how you roll.)
  • You have a captive audience, because people often listen to podcasts while they’re doing something that keeps them from reading or watching videos, like driving in their car or running on a treadmill.
  • You are quite literally inside your audience’s head, and they feel like they know you.
  • People subscribe to your podcast, so it’s delivered to them automatically, not unlike an email newsletter.

Since I’m no podcasting expert, I decided to tap some friends who were. Here are expert podcasting tips from 13 professionals who are knocking it out of the park.  Keep reading! →