Category Archives: Content Marketing

How to Launch a Successful Podcast with John Dumas

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John Dumas on PodcastingA podcast can help attract an audience, extend your reach and establish your credibility.

In this week’s episode, John Dumas shares how you can plan, launch and promote a successful podcast. There is an amazing amount of resources he talks to help make launching your podcast even easier, which are all listed down below.

Subscribe to The Marketing Agents Podcast on iTunes!

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Big Ideas:

  • A podcast allows you to make a deeper connection with your audience than a blog, because they can hear your enthusiasm and passion.
  • A podcast allows you to literally get inside your ideal customer’s head while they’re doing simple tasks like commuting or climbing the stairmaster…letting them focus on what you’re saying.
  • A podcast is a subscription based model, meaning you can deliver fresh content to them without them having to return to your website to see if there’s anything new.

Show Notes:

  • The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! 
  • Voice123: A site to find professional voice overs. It’s like 99 Designs for VOs.
  • Fiverr: A site where you can find almost anyone to do almost anything for five bucks. Beware: you often get what you pay for. 
  • Audacity: Free software for editing a podcast.
  • GarageBand: Mac-based software for editing a podcast. (What we use here at The Marketing Agents.)
  • Adobe Audition: Professional-level software from Adobe. It also comes as part of the Creative Cloud which gives you the full Adobe suite for $50/mo.
  • Call Recorder: An app that lets you record your audio and video on Skype for podcast interviews. 
  • Libsyn: Hosting for your podcast. 
  • Amazon S3: Another hosting option for your podcast. Might be a better option if you do video podcasts.
  • Entrepreneur On Fire: John Dumas’s popular podcast about the entrepreneurial journey.
  • Podcast Launch: John’s amazing ebook that walks you through every step of launching your podcast and getting into New & Noteworthy.

Derek Halpern on List Building and Online Marketing

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Derek Halpern of Social TriggersHey, my Pretty Links is all funky! So here’s where you’ll find the Jon Wuebben interview until I get this fixed. 🙂

Growing your business online isn’t about knowing the latest Twitter tricks, SEO hacks, or secrets of Pinterest.

In this week’s episode of The Marketing Agents podcast, Derek Halpern shares with us some of the psychological and social triggers that we can use to reach a wider audience and build our business.

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Big Ideas:

  • Differentiate yourself. Even in a crowded marketplace, you can stand out. There were thousands of marketing blogs when Derek started up Social Triggers, but he studied the competition and found an angle that none of them were covering.
  • Don’t rely on SEO. You can’t control Google or the Google algorithm. Use best practices, but focus on social triggers that get people to share your content with their network.
  • Email list building is critical. You can’t transfer Facebook friends to Twitter. You don’t own your followings on social networks. But you own your list. Put all your focus on building your email list.

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Social Triggers, Derek Halpern’s critically important marketing blog, is where you can learn more, dig deeper, and sign up for his email list.

Improve Your Business Youtility with Jay Baer [Podcast]

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Jay Baer Talks YoutilityThe best marketing is about help, not hype, and you need to create marketing so good people would be willing to pay for it.

So argues Jay Baer, author of the new book Youtility. In this episode of The Marketing Agents Podcast, Jay talks about how businesses can become invaluable to their ideal customers and clients by providing help…marketing one would be willing to pay for. 

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Big Ideas:

  • Being found doesn’t create demand, it fulfills it. In other words, while SEO is incredibly valuable, it only helps when someone knows what they are looking for.
  • We compete for attention against the friends and family of our prospects. In the Facebook feed (and everywhere else in social media) we are competing not just against companies providing similar services, but also against photos from a recent picnic, updates from Mom, and everything shared by George Takei.
  • Businesses need to display “radical transparency” in their marketing. Your customers have access to almost all the data in the world…there’s no point in trying to hide information from them.

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Youtility, the book. As opposed to the musical. Which would be AWESOME! And yes, that’s an affiliate link. 

To learn more about Youtility at the official website. 

Learn more about Jay at Convince and Convert. 

 

Book Yourself Solid with Michael Port [Podcast]

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Michael PortEvery small business needs to generate more leads, and Michael Port will show you how to book yourself solid.

In this episode of The Marketing Agents Podcast we sit down with Michael Port, author of the business classic Book Yourself Solid, and who just released Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.

Michael shares the concept of The Velvet Rope, the idea that not all customers are good for your business. We talk about how to find your best customer, how to develop a personal brand, and the power of knowledge-based products.

For more interviews with marketing experts, be sure to head on over to iTunes and subscribe to The Marketing Agents Podcast!

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Subscribe: RSS

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Podcast Launch: If you’re considering launching your own podcast, you definitely need to pick up Podcast Launch by John Dumas. It made the entire process of launching this podcast so much easier, and helped me crack new and noteworthy within the first 24 hours! And it’s only $5? What?!?

Learn more about Book Yourself Solid Illustrated at the official website.

 

Learn more about Michael Port visit MichaelPort.com.

All external links to Amazon are affiliate links, FWIW.