Rich Brooks, Author at - Page 22 of 26

7 Steps to YouTube Marketing Success…Guaranteed

By Rich Brooks 04/02/2013

Video can engage your audience like no other online medium. By posting your video to YouTube, leveraging its suite of powerful marketing tools, and accessing its global audience, you’ve created a weapon of mass attraction.

However, you need to get a few things right to maximize your results. If you’re interested in learning how to win at YouTube marketing, read on.

A few years ago when I was preparing for my first YouTube presentation, I looked at the traffic YouTube was sending our way. What I discovered Blew. Me. Away. Keep reading! →

Why Your Title Tags Have to Be More Seductive Than #Bacon

By Rich Brooks 03/17/2013

If your content is a breakfast buffet, your title tags are the bacon.

Nobody shows up to an all-you-can-eat breakfast buffet for the scrambled eggs. Or the wheat bread. Or the yogurt. We come for the bacon. We smell it before we even get into the restaurant.

Or, if we’re making it at home, we hear the pop and sizzle as it cooks up in the pan and our mouths begin to water. The anticipation of bacon is almost as good as the meat itself. (Baconticipation?)

If you’re vegetarian or Kosher you’re just going to have to go with me on this.

Bacon causes people to write music. To decorate their bodies with tattoos. And to wrap less desirable food in its juicy, succulent embrace.

The bacon is a siren song that gets us belly up to the breakfast bar. And sure, we’ll add waffles, eggs and hash browns to our plate…but only so we don’t look like a bacon junkie.

Likewise, a title tag can tantalize…seduce us into clicking on a link and visiting a website. By crafting succulent, keyword-rich titles you can drive more traffic to your website, your blog, or even your YouTube videos. Keep reading! →

YouTube Marketing: Creating External Links to Your Website

By Rich Brooks 03/07/2013

Have you ever wanted to link to your website directly from within a YouTube video? Then this post is for you.

Dear Rich,

I’ve recently starting using YouTube as part of my online marketing campaigns. I know I can ask viewers to visit my website as part of the narrative, or create a link to my website (or landing page) in the description, but is there anyway to create a link from within the video?

–YouTubing in Eustice

Dear YouTubing,

If I had gotten this email a few months ago I would have said yes, but you’ll need to jump through a bunch of hoops and create overlay ads for your videos, something that can add quite a bit of time to your video marketing.

If I had gotten this email a few weeks ago I would have said yes, but you’ll need to use some 3rd party software.

But, I got this email this week, and so I can answer YES! Keep reading! →

Video can engage your audience like no other online medium. By posting your video to YouTube, leveraging its suite of powerful marketing tools, and accessing its global audience, you’ve created a weapon of mass attraction.

“How do I get more Facebook fans?” is a question I hear from a lot of small businesses and non-profits these days.

If your content is a breakfast buffet, your title tags are the bacon.

SlideShare Marketing: How to reach and engage professionals, generate leads and build your business with SlideShare.

Have you ever wanted to link to your website directly from within a YouTube video? Then this post is for you.