Every small business needs to generate more leads, and Michael Port will show you how to book yourself solid.

In this episode of The Marketing Agents Podcast we sit down with Michael Port, author of the business classic Book Yourself Solid, and who just released Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.

Michael shares the concept of The Velvet Rope, the idea that not all customers are good for your business. We talk about how to find your best customer, how to develop a personal brand, and the power of knowledge-based products.

For more interviews with marketing experts, be sure to head on over to iTunes and subscribe to The Marketing Agents Podcast!

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Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Podcast Launch: If you’re considering launching your own podcast, you definitely need to pick up Podcast Launch by John Dumas. It made the entire process of launching this podcast so much easier, and helped me crack new and noteworthy within the first 24 hours! And it’s only $5? What?!?

Learn more about Book Yourself Solid Illustrated at the official website.

Learn more about Michael Port visit MichaelPort.com.

All external links to Amazon are affiliate links, FWIW.