The Marketing Agents Mailbag – @therichbrooks

Rich-Brooks-Pinterest-2015The Marketing Agents Podcast host, Rich Brooks, answers actual listener questions that have been sent in.  He advises on SEO and driving increased traffic to your website, how to advertise your business so it stands out in the crown and reminiscences on wise words issued from past guests of the show.  He also offers suggestions on one listener’s current website, in hopes that making a few changes will give them the boost in business that they are looking for.

“My question revolves around SEO and driving traffic to my website. If I understand correctly, all I have to do is look for keywords that have a high search rate per month that is related to the topic of my next blog and make the key phrase the title of the blog. I suppose in time this will help drive my targeted audience to my website. If this is true, then buying advertising through Google just quickens your ability to drive that traffic to you, is this correct?

I ask this because I’m trying to start my first online service and I have zero cash to invest in marketing. If my research serves me correctly, I should practice what I mentioned above, then use those same keywords in my Twitter feeds as well and somehow, magically, Google begins to send people my way. Please tell me I have finally figured this sorcery out.”

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The Psychology of Website Conversions – @crestodina

Andy-Crestodina-PinterestContent marketing can be a slippery slope to navigate. You want to draw your potential customers into your webpage, but knowing how to keep them there is the key.

A good website isn’t just pretty colors, fancy graphics and related links.  Improve your conversion rate using neuromarketing techniques such as “social proof”. Convince your potential customers that doing business with you is the smart choice.  By using methods such as “priming” or “anchoring”, you can leverage your customer’s predisposed opinions and convert them into fans.

Andy Crestodina is cofounder and strategic director or Orbit Media and author of Content Chemistry: An Illustrated Handbook For Content. Andy’s tactics for successful content marketing have helped over a thousand businesses and made him a sought after speaker at a number of national conferences.

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Marketing Your Business with Instagram – @chocolatejohnny

John-Kapos-PinterestTrying to figure out which social media platform is best to help in building your business brand is no easy task, with so many options to choose from. Have you felt a need to shy away from some platforms for various reasons?

Instagram is a fantastic way to allow your customers – and future customers – an opportunity to see your personality, build a relationship with you and your brand, and in the end help build your business.

John Kapos is the owner of Perfection Chocolates in Sydney, Australia. He has been successfully using Instagram to build his business, and is sharing some of the tips and strategies that he uses that have worked for him, and might work for your business as well.

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Pinterest Marketing with Vincent Ng

Vincent Ng on Pinterest MarketingWhat do you know about Pinterest marketing?

Do you think Pinterest is just a source for crafty, DIY projects and wedding planning?  Think again.  Pinterest is proving to be a powerhouse in the digital and social media marketing world.

By taking advantage of Pinterest’s visual platform, you can implement a few clever tactics that will drive more web traffic and get more sales for your small business, all while revealing a true personality behind your brand.  Learn how Google and Pinterest work together, and how your business can leverage search for their own pins while reaching their target audience.

Vincent Ng is a Pinterest marketer, blogger and author dedicated to sharing everything he knows about Pinterest and how it can give your business a leg up on your competition, both in SEO searches as well as web traffic.   

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How to Prospect for New Business on LinkedIn – Rich Brooks

Rich-Brooks-PinterestLinkedIn is so much more than just a place to post your resume.  It’s an incredible platform that you can use to meet, grow and maintain your valuable business prospects and clients.  All you need to do is learn how to utilize the many tools that LinkedIn offers to create and maintain visibility and credibility for your business.

Anyone can upload a photo and post their job description, but how do you make yourself stand out from the rest of the pack?  The key is to provide an engaging profile and build from there.  In this case, less is not more, and the more you share the more likely you are to be able to make connections with other people.  Today you will learn the art of the “LinkedIn search” as well as the benefits to LinkedIn’s “In Mail” function.  

Rich Brooks is the President of flyte new media, creator of The Marketing Agents Podcast, founder of Agents Of Change Digital Marketing Conference and smarty pants for all things marketing-related.  Rich explains some basic, yet key tips, for unlocking the mysteries of LinkedIn and how anyone can use it to gain visibility and reach prospects that may have seemed elusive in the past.

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