Author Archives: Rich Brooks

The Psychology of Website Conversions – @crestodina

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Andy-Crestodina-PinterestContent marketing can be a slippery slope to navigate. You want to draw your potential customers into your webpage, but knowing how to keep them there is the key.

A good website isn’t just pretty colors, fancy graphics and related links.  Improve your conversion rate using neuromarketing techniques such as “social proof”. Convince your potential customers that doing business with you is the smart choice.  By using methods such as “priming” or “anchoring”, you can leverage your customer’s predisposed opinions and convert them into fans.

Andy Crestodina is cofounder and strategic director or Orbit Media and author of Content Chemistry: An Illustrated Handbook For Content. Andy’s tactics for successful content marketing have helped over a thousand businesses and made him a sought after speaker at a number of national conferences.

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Marketing Your Business with Instagram – @chocolatejohnny

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John-Kapos-PinterestTrying to figure out which social media platform is best to help in building your business brand is no easy task, with so many options to choose from. Have you felt a need to shy away from some platforms for various reasons?

Instagram is a fantastic way to allow your customers – and future customers – an opportunity to see your personality, build a relationship with you and your brand, and in the end help build your business.

John Kapos is the owner of Perfection Chocolates in Sydney, Australia. He has been successfully using Instagram to build his business, and is sharing some of the tips and strategies that he uses that have worked for him, and might work for your business as well.

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How to Make Better Videos for the Web – Caleb Wojcik

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Caleb-Wojcik-PinterestHave you ever considered using video as a tool to help you grow your business? Think of how much time you spend every day watching TV, movies and other video-based content. Now imagine being able to reach your target audience that way.

Making videos doesn’t have to mean lots of expensive equipment and endless hours of editing. With the availability of so many free and inexpensive options, even the most novice of budding filmmakers can put out a great product that could be just the punch your marketing needs to entertain and inspire your audience.

Caleb Wojcik teaches video web production and has been making videos for nearly a decade, spanning everything from professional sports, commercials and even training videos. He has graciously shared some effective tips – including equipment and software recommendations – that will help you to make great videos regardless of your budget or skill level.

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How to Get Inbound Links and Improve Your SEO – Brian Dean

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Brian-Dean-PinterestYou’ve got some great content you’re ready to share with the world, but what’s the most effective way to do that, exactly? Don’t get left in the dust every time Google sends out another update. Learn how to take your basic SEO knowledge to the next level and master the art of link building and content promotion.

You can drive more search engine traffic to your site once you understand the importance of backlinks to search history visibility. Today you will learn proven tips to get your site more inbound links, get people tweeting about your content and direct more traffic to it.

Brian Dean is an SEO expert and founder of Backlinko, the place to go for next-level SEO training and link building strategies. He has shared with us some of his best tips and resources to help you upgrade your content, drive traffic and get your site to rank higher.

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Pinterest Marketing with Vincent Ng

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Vincent Ng on Pinterest MarketingWhat do you know about Pinterest marketing?

Do you think Pinterest is just a source for crafty, DIY projects and wedding planning?  Think again.  Pinterest is proving to be a powerhouse in the digital and social media marketing world.

By taking advantage of Pinterest’s visual platform, you can implement a few clever tactics that will drive more web traffic and get more sales for your small business, all while revealing a true personality behind your brand.  Learn how Google and Pinterest work together, and how your business can leverage search for their own pins while reaching their target audience.

Vincent Ng is a Pinterest marketer, blogger and author dedicated to sharing everything he knows about Pinterest and how it can give your business a leg up on your competition, both in SEO searches as well as web traffic.   

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