Your Ultimate Checklist to an Irresistible Facebook Business Page

Ultimate Checklist for an Irresistible Facebook Business PageFrom there to here, from here to there, lame Facebook pages are everywhere.

Not Dr. Seuss.

Although there’s a lot of complexity in Facebook marketing these days, creating an engaging, irresistible business page can be fairly straightforward, as long as you have a guide.

To that end, I’ve created a eight point checklist–from soup to nuts–to help you create a Facebook page that builds your business.  Keep reading!

6 Facebook Myths Worth Debunking

Facebook Myths“How do I get more Facebook fans?” is a question I hear from a lot of small businesses and non-profits these days.

In fact, I was looking through the analytics of flyte’s web marketing blog to see what the most popular search terms were, and a lot were focused on “growing a Facebook fan base,” “how do I get more Facebook fans,” and–sadly, “how to buy Facebook fans.”

Here’s the thing: it may not be in your best interest to get more Facebook fans. 

People believe a lot when it comes to Facebook marketing because they’ve read it on the web or they’ve heard it from friends.

Here are five myths about Facebook and Facebook marketing that need to be debunked so that you can grow your business with Facebook…or without it.  Keep reading!

Can Social Media Help with B2B Lead Generation & Sales?

How Social Media Can Help With Your B2B SalesSocial media can be used in almost any B2B (business to business) lead capture program and can increase the chances of landing the big sale. Here’s how you can improve your lead generation and close rate.

“Social media is fine for consumer brands, but it won’t work for me because we only sell to other businesses.”

Have you ever heard that before? Ever thought it yourself?

The other day I was speaking to a sales person who sold wood-burning furnaces to big institutions; he was convinced that social media couldn’t help him generate leads or land any sales. He believed that the CFOs and Heads of Maintenance (the two groups he had to convince in any organization) weren’t using social media…at least not for business.

Here are a few of the suggestions I shared with him about how he could leverage social media to increase the number of B2B sales he landed this year. 

You seem like a smart man/woman/search engine bot; I’m guessing that you can extrapolate some of the ideas here into your own B2B lead generation program.

Keep reading!

The 13 Secrets of Successful Facebook Marketing for Small Business

Facebook Marketing for Small BusinessChances are, if you’re a small business or non-profit, you’re doing some Facebook marketing. As the world’s most popular social media platform, it’s likely your audience spends some time there every day.

But like many other marketers, you may be struggling with how to build a fan base, engage your audience, turn fans into customers, all while running your small business.

If that’s the case, read on! This article will help you optimize your Facebook marketing so that you can build your business. Keep reading!