Mobile Marketing with Greg Hickman

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Greg HickmanMobile Marketing isn’t the next big thing, it’s already here. 

Mobile websites, mobile email, mobile apps, text messaging, SMS, MMS and more…all ways you can reach and engage your ideal customer…but where do you start and how do you move forward?

To answer those questions we reached out to Greg Hickman, the man behind Mobile Mixed, a blog and podcast all about mobile marketing.

Mobile is too big to be ignored, and it impacts your search visibility, your social engagement, and just about every other aspect of your digital marketing.

If you’ve wanted to jump in, but you’re not sure where to start, you’ll want to tune in to this week’s episode of The Marketing Agents Podcast.

Big Ideas:

  • Reason One You Need a Mobile Site: If you’re already engaging people on Facebook, Twitter, Instagram and other social media channels, likely you’re engaging them on a mobile device. That means they’re one click away from your website. If it’s not mobile optimized, you’ve lost them.
  • Reason Two You Need a Mobile Site: Google is penalizing websites that don’t have a mobile-friendly experience. Even if you don’t think your audience is arriving via a mobile device, you may be hurting yourself by not being prepared.
  • Is Responsive Web Design (RWD) Right for Your Site? RWD may not be right for you for small business. You may be able to cater to a mobile user better with a mobile-specific site, rather than a RWD site. 
  • When is RWD Right? RWD may be best for content centric businesses, where all the content needs to be mobile optimized.
  • How Does Mobile Impact Email Delivery and Opens? We often use mobile devices as a last line filter against unwanted or unnecessary emails. To overcome this, put your best keywords right up front in the subject line, and test send times to avoid being a victim of early morning mobile purges.
  • Should You Use Text Messaging? Text messaging has an immediacy and deliverability rate that’s unlike any other. It can also reach feature phone users. Treat it like an email opt-in list for best results.
  • How Should You Use QR Codes? You can’t build a list via QR codes directly. Use them to provide additional value to the user if you want to build trust. 
  • Should My Small Business Build an App? Only consider an app after your mobile website is built, and only if you have “loyalists,” people who need regular updates/contact with your business. And don’t just duplicate your website into an app.
Big Links:

Rich Brooks
Going Mobile….

  • Earl Bardz

    Thank you for this Greg!! Great tips… I’d like to add that customers’ engagement with mobile commerce has skyrocketed to 91%. Reckon what opportunity is missed when businesses don’t have a mobile optimized website. See more tools here: http://www.brickandmobile.com/mobile-cms/