The Zen of Social Media Marketing with Shama Hyder

shama-hyderIn her short professional career, Shama Hyder has used social media to build credibility, generate buzz and increase revenue for her business. Now she’s here to share with you how you can, too.

Shama is a sought after, well-resepected presenter on social media marketing for business. She’s the author of The Zen of Social Media Marketing, and runs her own social media consultancy company.

Big Ideas:

  • Social media is an accelerant if you wish to become known as an expert in your field. It allows you to become a thought leader in your industry in a shorter time.
  • Consistency is important and trumps variety (at least in terms of the number of platforms you’re on.) Better to be consistently present in one channel than sporadic in all.
  • Basics must come first. Why are you using social media? What are the business goals for being there? Leads? Awareness? Knowing this will help you determine how to best spend your time on which platforms.
  • Buzz is important to any small business. Whether you are a professional speaker or run a diner, if no one is talking about you, you’re dead in the water. Depending on your industry or business, where you need to generate buzz may differ.
  • Social media can increase revenues. However, it’s unlikely to work immediately, and it’s best used to build trust so that you’re more likely to make the sale.

Show Notes:

Rich Brooks
Social Media Consultant