A successful crowdfunding campaign isn’t one where you just sit back and let the platform do all the work. You first need to determine your audience before you can share and draw their interest with a clearly defined and carefully crafted vision. You can help do this with a direct and effective pitch video. And finally you want to offer incentives that are not only personal, but also visual and shareable.
Emily Best is CEO of the most successful crowdfunding site in the world, Seed and Spark. What started as a personal fundraising campaign turned into a startup dedicated to helping independent filmmakers launch successful crowdfunding endeavors.