The Secrets of YouTube Marketing Success – @DottoTech

Steve-Dotto-PinterestPerhaps you know and appreciate the value of a good blog these days, but just aren’t a great wordsmith. Maybe you have a great personality but just aren’t having any luck getting that to show through on paper. Why not consider making videos instead?

But there’s a lot more involved than just creating a great video. You need to figure out how to create momentum for your video within the first 24-48 hours to give yourself a real advantage over your competitors. Finding creative and successful ways to shine a light on your content and get it out there is the key to video success. Think titles, descriptions, tags, and cross promotion, among other things.

Steve Dotto has parlayed his 15+ years of nationally syndicated TV show experience into a wildly popular YouTube channel where he continues to educate and entertain, while also focusing on helping others grow and monetize their own YouTube channels.

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How to Make Better Videos for the Web – Caleb Wojcik

Caleb-Wojcik-PinterestHave you ever considered using video as a tool to help you grow your business? Think of how much time you spend every day watching TV, movies and other video-based content. Now imagine being able to reach your target audience that way.

Making videos doesn’t have to mean lots of expensive equipment and endless hours of editing. With the availability of so many free and inexpensive options, even the most novice of budding filmmakers can put out a great product that could be just the punch your marketing needs to entertain and inspire your audience.

Caleb Wojcik teaches video web production and has been making videos for nearly a decade, spanning everything from professional sports, commercials and even training videos. He has graciously shared some effective tips – including equipment and software recommendations – that will help you to make great videos regardless of your budget or skill level.

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YouTube Marketing: Creating External Links to Your Website

How to Link to Your Website from Within a YouTube VideoHave you ever wanted to link to your website directly from within a YouTube video? Then this post is for you.

Dear Rich,

I’ve recently starting using YouTube as part of my online marketing campaigns. I know I can  ask viewers to visit my website as part of the narrative, or create a link to my website (or landing page) in the description, but is there anyway to create a link from within the video?

–YouTubing in Eustice

Dear YouTubing,

If I had gotten this email a few months ago I would have said yes, but you’ll need to jump through a bunch of hoops and create overlay ads for your videos, something that can add quite a bit of time to your video marketing.

If I had gotten this email a few weeks ago I would have said yes, but you’ll need to use some 3rd party software.

But, I got this email this week, and so I can answer YES!  Keep reading!