How to Build Influence with Twitter – Mark Schaefer

Mark-Schaefer-PinterestThe trend with most businesses these days is to gravitate towards Facebook as a main tool for their social media and marketing needs. But have you considered all that Twitter has to offer as well?

Twitter can be a powerful resource for your business once you learn to utilize all of its functionality. By using Twitter’s advanced search function, businesses can do their own market research and be able to reach more of their ideal customers. The often under utilized “Twitter Lists” allows you to organize Twitter into streams that you can check whenever you like to see what’s going on and what people are talking about. And when it comes to advertising, Twitter is not only very inexpensive, it offers a really unique feature that isn’t offered by any other social media platform.

Mark Schaefer is a globally recognized blogger, speaker, educator, business consultant, and author. He specializes in marketing strategy and social media workshops and his clients include both startups and global brands such as IBM, AT&T, Johnson & Johnson, Dell and Pfizer. He is the authority on all things Twitter and has shared with us practical tips to build influence and use Twitter as a competitive advantage.

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How to Advertise on Twitter Like a Boss…of a Small Business

The Ultimate Guide to Twitter Advertising for Your Small BusinessTwitter is now offering targeted advertising options make sense for small businesses. Here’s how it works.

While Twitter has offered advertising options for some time now, daily advertising requirements kept them out of reach of most small businesses. Even when the barriers were removed, (you can now promote your account or tweets for as little as a penny), the tools remained pretty rudimentary.

However, Twitter has recently added better targeting tools and improved their analytics, giving you more control over who you reach and improving your return on investment.

Whether you’re looking to get more followers on Twitter, reach a wider audience, or drive traffic to a website or opt-in page, Twitter ads may be just what you’re looking for.  Keep reading!

How to Get More Followers on Twitter (That Matter)

How to get followers on Twitter (that matter)Do you want to get more followers on Twitter? Build an audience? Drive more qualified leads to your site? Grow your business? 

Then you’re doing it wrong.

Yes, Twitter is a powerful tool for attracting an audience, but if you’re looking to use Twitter to build your business, you have to realize that it’s not just a numbers game. 

Your goal is to attract followers in the same way that you target certain audiences for your business.

I’m not being cold-hearted here, I’m just suggesting that if you want to use Twitter for business, you’ll need to be strategic in how you approach it, and how you go about gathering followers. 

If you sell women’s dresses you don’t spend a lot of time targeting men, do you? If you’re a barber, you wouldn’t take out ads in Bald is Beautiful Quarterly, would you? And if you’re a landscaper you wouldn’t slide brochures under apartment doors, right?

The same is true with Twitter. While there’s nothing wrong with bald men knowing about your barber shop (they may recommend you to a friend), you want to focus on the people you can help most, and who will engage you for business.

In this article you’ll learn the steps to building a Twitter following that builds your business.  Keep reading!