Twitter is now offering targeted advertising options make sense for small businesses. Here’s how it works.
While Twitter has offered advertising options for some time now, daily advertising requirements kept them out of reach of most small businesses. Even when the barriers were removed, (you can now promote your account or tweets for as little as a penny), the tools remained pretty rudimentary.
However, Twitter has recently added better targeting tools and improved their analytics, giving you more control over who you reach and improving your return on investment.
Whether you’re looking to get more followers on Twitter, reach a wider audience, or drive traffic to a website or opt-in page, Twitter ads may be just what you’re looking for. Keep reading!