Podcasting has been a steadily growing way of connecting with your audience. Especially since these podcast audiences have changed over the years and now more closely resemble mainstream media consumers.
So now that you’ve finally decided to start a podcast, what comes next? How do you plan to monetize it? Should you seek out sponsors to help fund the program? What kind of advertising will you use to promote the podcast? Will you need to spend a fortune on equipment in order to launch a successful podcast?
Shea Gunther is one of the creative minds behind the Marijuana Today podcast. He has dealt with all of these issues and more when launching his podcast. He shares with us his tips, ideas, knowledge and first hand experience at starting a podcast from conception to launch.