Pandas and Penguins and Hummingbirds – oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords.
Google is constantly upgrading their algorithms to determine a website’s relevance. As a result, you need to stay up to date so that you, like Google, can anticipate a searcher’s needs. Mobile accessibility is also key in separating the big dogs from the rest of the pack.
Monica Wright, Director of Audience Engagement for SearchEngineLand.com and MarketingLand.com, two of the leading trade publications for the digital marketing industry, talks to us about content marketing, SEO and giving your business some real online visibility.
Rich Brooks: Hey everybody, we’ve got a great interview in store for you today. I have Monica Wright on the line. Monica serves as Director of Audience Engagement for SearchEngineLand.com and MarketingLand.com, two of the leading trade publications for the digital marketing industry. WIth over 15 years of experience in online publishing, content marketing and audience development for media companies, Monica is focused on content consumption and measuring user engagement on both sides across multiple platforms – including desktop, mobile, social and email. Also, she serves as program coordinator for the SMS conference series, which is a search engine conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Monica is a New England native and a graduate of Boston College, she now resides in Maine with her husband and two sons, right around the corner from me. Monica, welcome to the show.