There are two types of content “fuel” that will propel your business to success: primary fuel and nuclear fuel.
Primary fuel can be used regularly and liberally. These include how-to’s, case studies, news and so on.
Nuclear fuel creates a big splash. These are in depth reviews, longer format content, industry surveys and more. They take too much time to create regularly, so space them out and consider using them if you’re trying to reach a goal for opt-ins or registrations.
Use “fire starters” to quickly build your reach. Fire starters are the people who have access to the audience you are targeting.
To market your content without being pushy, consider looking for guest blogging opportunities to leverage existing audiences, as well as asking your current readers to share your content with their networks.
Use this link to grab your Social Media Success Summit tickets and get a free digital pass to The Agents of Change Digital Marketing Conference! That’s a $149 ticket to AOC for free! If you grab your ticket for SMSS by Friday, August 16th, you can save an additional $320 off your ticket to the world’s largest online social media conference.