Why Offering Choices on Your Website Is Killing Your Conversion Rate

How to Sell More By Offering Fewer ChoicesWe’re Americans, so we demand our freedom of choice!

(If you’re not American, please grab an oversized plate of nachos, a made-in-China American flag and pretend for a moment.) 

Yet there’s something we desire over choice and if you’re not providing it to the visitors at your website, you may lose them–and their business–forever.
 
But first, a word about why giving people more to choose from is killing your conversion rates…