Search engine optimization (SEO), optimizing your website for the search engines, is a critical tactic to reaching more of your ideal customers.
At The Marketing Agents, we know how important it is to attract the right type of visitor to your site.
To do that, you need to create compelling content that addresses your ideal customers’ biggest problems, using the words that they use at Google or Bing.
Understanding SEO
There are a lot of variables about why one website outranks another, but most can be categorized as either on page or off page techniques.
On Page Optimization
On page optimization is all about making sure that the words on your web pages, blog posts and YouTube videos match up with the words that your ideal customer just used at a search engine.
It’s knowing where to put your keywords–in the titles, headers, body copy and intrasite links–in a way that still reads well and still is persuasive enough to make your visitor take a desired action, like clicking on a Buy Now! button, filling out a contact form, or picking up the phone.
Off Page Optimization
Off page optimization is about getting quality, incoming links to your website or blog. Links from other websites, blogs or certain social media websites.
Links that come from trusted websites with related content, where they use great keywords when linking to your site, and don’t link to everyone and their mother offer the most value.
How The Marketing Agents can help.
Through this blog, our podcast, and our YouTube channel, we’ll share with you tips, tactics and strategies for increasing your search engine rankings, attracting more people who need your products or services, and converting those visitors into customers.
Whether you are experienced in SEO or just getting started with your first website, you’ll discover valuable insights that will bring you traffic, leads and business.
So what are you waiting for? Sign up today for free updates and get great insights delivered right into your inbox.