• This is great. The Raffle is a wonderful idea. I feel the Gift has been so over-adopted, and it may take a Raffle-like idea to stand out nowadays. Thanks!

    • Marcella,

      Well, that was part of the reason I decided to use The Raffle right out of the gate here at The Marketing Agents, but I still want to do some testing. I’m working on what I hope will be a compelling download which I can use as email bait. 

      Then I’m going to use some software to randomly show one or the other offer and see which one converts better. (And then of course I’ll share that info here!)

      Thanks for taking the time to leave a comment…I really appreciate it!

  • Super helpful Rich. Three solid ideas that anyone could implement. I especially appreciate the suggestion to build your “gift” based on your readers’/target audience’s biggest challenge. Thanks!