Derek Halpern on List Building and Online Marketing

Derek Halpern of Social TriggersHey, my Pretty Links is all funky! So here’s where you’ll find the Jon Wuebben interview until I get this fixed. ūüôā

Growing your business online¬†isn’t about knowing the latest Twitter tricks, SEO hacks, or secrets of Pinterest.

In this week’s episode of The Marketing Agents podcast, Derek Halpern shares with us some of the psychological and social triggers that we can use to reach a wider audience and build our business.

Big Ideas:

  • Differentiate yourself.¬†Even in a crowded marketplace, you can stand out. There were thousands of marketing blogs when Derek started up Social Triggers, but he studied the competition and found an angle that none of them were covering.
  • Don’t rely on SEO.¬†You can’t control Google or the Google algorithm. Use best practices, but focus on social triggers that get people to share your content with their network.
  • Email list building is critical.¬†You can’t transfer Facebook friends to Twitter. You don’t own your followings on social networks. But you own your list. Put all your focus on building your email list.

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Social Triggers, Derek Halpern’s critically important marketing blog, is where you can learn more, dig deeper, and sign up for his email list.

Improve Your Business Youtility with Jay Baer [Podcast]

Jay Baer Talks YoutilityThe best marketing is about help, not hype, and you need to create marketing so good people would be willing to pay for it.

So argues Jay Baer, author of the new book Youtility. In this episode of The Marketing Agents Podcast, Jay talks about how businesses can become invaluable to their ideal customers and clients by providing help…marketing one would be willing to pay for.¬†

Big Ideas:

  • Being found doesn’t create demand, it fulfills it. In other words, while SEO is incredibly valuable, it only helps when someone knows what they are looking for.
  • We compete for attention against the friends and family of our prospects.¬†In the Facebook feed (and everywhere else in social media) we are competing not just against companies providing similar services, but also against photos from a recent picnic, updates from Mom, and everything shared by George Takei.
  • Businesses need to display “radical transparency” in their marketing.¬†Your customers have access to almost all the data in the world…there’s no point in trying to hide information from them.

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Youtility, the book. As opposed to the musical. Which would be AWESOME! And yes, that’s an affiliate link.¬†

To learn more about Youtility at the official website. 

Learn more about Jay at Convince and Convert. 

 

Amy Porterfield on Facebook Marketing [Podcast]

Amy Porterfield Talks Facebook MarketingFacebook marketing is so important for many small businesses, yet success proves elusive. 

In this episode, Amy Porterfield, one of the world’s leading experts on Facebook marketing and list building, stops by to share her secrets for building your brand on Facebook.

We’ll discuss building your fan base, getting them to subscribe to an email newsletter, and turning likes into leads.

If you haven’t yet, be sure to head on over to iTunes to¬†subscribe to The Marketing Agents Podcast!

Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Paper.li: Create virtual newspaper based on your Twitter lists.

What is Paper.li? In this post we delve deeper into paper.li

How to Get More Followers with Paper.li. In this post we look at how to use paper.li to reach a wider audience. 

Custom Audiences: Upload your existing email list to find out who is already on Facebook and target ads to them. Check out this post by Victoria Gibson at Social Fresh.

AmyPorterfield.com:¬†Be sure to check out Amy’s website to learn more about Facebook marketing, list building and everything you need to grow your business.¬†

James Wedmore on YouTube Marketing [Podcast]

James Wedmore: YouTube Marketing PodcastWant to appear on page one of search results and increase your conversion rates? The secret is YouTube marketing, and in the first episode of The Marketing Agents Podcast, James Wedmore shares all.

If you haven’t yet, be sure to head on over to iTunes to subscribe to The Marketing Agents Podcast!

Show Notes:

The Agents of Change Digital Marketing Conference: Join James Wedmore and dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

How to review a podcast on iTunes: Coming soon!

CompFight.com: The best place to get free images for your business blog, website or slide deck. 

Google Keyword Tool: How to find the right keywords for your video.

James Wedmore’s YouTube channel: Be sure to check out James’s favorite place to hang out online and subscribe to his channel.

JamesWedmore.com: James’s site.

13 Podcasting Tips from The Experts

13 Podcasting Tips From The ExpertsI considered calling this article “13 Expert Podcasting Tips from The Experts,” but it felt too Spinal Tap for me.

If there is such a thing.

There’s a “Podcasting Renaissance” going on right now. Businesses and Internet marketers are realizing the benefits of having their own podcast…their own Internet radio show.

The benefits of podcasting are plentiful:

  • Creating a podcast is simple and inexpensive¬†(although you can certainly make it difficult and expensive if that’s how you roll.)
  • You have a captive audience, because people often listen to podcasts while they’re doing something that keeps them from reading or watching videos, like driving in their car or running on a treadmill.
  • You are quite literally¬†inside¬†your audience’s head,¬†and they feel like they know you.
  • People subscribe to your podcast, so it’s delivered to them automatically, not unlike an email newsletter.

Since¬†I’m¬†no podcasting expert, I decided to tap some friends who were.¬†Here are expert podcasting tips from 13 professionals who are knocking it out of the park.¬† Keep reading!